***THIS PAGE IS UNDER CONSTRUCTION***
Director: Fredgy Noel (TV) + Sarah Anne Ward (Social)
Creative Director: Merrin McCormick
Senior Art Director: Devin Hilgenkamp
Senior Copywriter: Erika DeVriendt
Too many women who experience bladder leaks find themselves sitting on the sidelines in fear of anything that might trigger their leaks. By focusing on these unique “trigger moments,” we were able to position Poise as the hero archetype that gave it’s consumers the confidence to live life unafraid of leaks.
***THIS PAGE IS UNDER CONSTRUCTION***
Director: Fredgy Noel (TV) + Sarah Anne Ward (Social)
Creative Director: Merrin McCormick
Senior Art Director: Devin Hilgenkamp
Senior Copywriter: Erika DeVriendt